Sponsored by
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Thursday, October 23
8-8:50am
Location: Marco Polo 701
Cosmeceutical Trends Update
The cosmeceutical category is constantly evolving and changing, and
it can be hard to keep up. In this session you will hear about
innovations and trends that are happening now, and what is on the
horizon. What challenges does the industry face, and where are
tomorrow’s big opportunities?
Jeff Murad is vice
president, product development for Murad Inc., where he oversees all
formulations for the company. One of his most recent successes was the
launch of Murad Man brand, which he co-created with Dr. Murad. He has been
active in furthering Murad’s international growth, and was instrumental in
developing the business relationships that form the foundation of Murad
Japan. To ensure product development is linked to demand, Murad works
closely with Murad’s Customer Care Division. He holds a masters of business
administration from the University of Southern California with a special
focus on strategy and marketing. He completed his undergraduate degree at
New York University.
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