Sponsored by
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Thursday, October 23
10-10:50am
Location: Casanova 605
Functional Foods Research Overview
The Hartman Group has developed a world model for functional foods
that helps define functional foods consumers and the dimensions of a
health and wellness lifestyle. Discover how consumers are defining and
becoming involved with functional foods, and their perceptions of the
category. The role of supplements and the methods by which consumers are
adopting functional foods will also be explored. Finally, learn about
current purchase patterns, including the importance of protein to
consumers, as well as the market opportunities for convenient functional
foods.
Speaker:
 Greg Prang, Ph.D., is a senior ethnographic
analyst at The Hartman Group. He received his bachelor’s of business
administration in marketing from Western Michigan University, and both
his master’s of arts and doctorate in sociocultural anthropology from
Wayne State University. Dr. Prang has spent more than 12 years
researching the global aquarium fish trade, with eight of those years
spent in the Brazilian Amazon as a visiting professor at the University
of Amazonas and a trade analyst for the Zoological Society of London. He
brings to The Hartman Group a rich experience concerning the consumption
of leisure, commodity chain analysis, and the interface of consumer
choices and sustainable development. His work is also informed by his
lengthy experience as a university professor, teaching courses in
business anthropology and the culture of consumption.
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