Sponsored by
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Friday, October 24
8-8:50am
Location: Casanova 601
Innovations in Dosage and Delivery
The dietary supplement marketplace, traditionally dominated by
tablets and capsules, has exploded with a wide range of new delivery
forms including gels, sticks, tubes and pouches, liquids, patches,
sprays and gummies. These innovative delivery systems are driving new
marketing approaches and creating unique market opportunities for both
suppliers and manufacturers. Attendees will learn about the creative and
strategic rationale for developing and positioning these value-added
delivery forms. Examples of companies that have successfully introduced
new delivery systems and how suppliers have played a partnership role in
research and development will be discussed. Discover how to segment the
market and reach new customers through innovations in product delivery
and format.
Speaker:
 Jeff Hilton is co-founder and
partner of Integrated Marketing Group (IMG), a marketing and branding
agency servicing a national and international clientele. Hilton
has been recognized by Advertising Age as one of America’s Top
100 Marketers and has more than 28 years of broad-based business
experience, including 17 years spent within the natural health products
industry with leading companies such as Nature’s Way and Nutraceutical
Corp. Hilton has also worked at several major national agencies, where
he guided the marketing efforts of numerous recognized consumer brands
including Continental Airlines, Mrs. Field’s Cookies and Major League
Baseball. Hilton was recently awarded the Personal Service Award from
Nutrition Business Journal (NBJ) in recognition for his ongoing
outreach efforts including editorial contributions, pro-bono work,
Webinars and speaking engagements within the healthy lifestyles
industry.
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