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Friday, October 24
10-10:50am
Location: Casanova 601
Approaching 2010 – The EU Legislative Context for Natural Health
Products
The market for natural products throughout the European Union (EU)
has the capacity to be as large as the United States. Fundamental to
successful marketing in Europe, is understanding the requirements of the
new EU legislation. This session will summarize the various legislative
issues and will seek to clarify what manufacturers need to address. It
will focus on progress with the three major pieces of legislation; the
Food Supplements Directive, The Health Claims Regulation and the law
relating to herbs in the EU.
Speaker:
 Martin Last is the founder of MPL Marketing
Services, and is a marketing consultant in the health care industry
focusing on food supplements and health-related products. As an
established and high profile international consultant with 26 years of
experience in the industry, Martin has a successful track record of
helping companies develop markets in the UK and EU for branded
ingredients and finished products. He is an active member of the council
and vice chairman of the major UK trade association, the Health Food
Manufacturers Association (HFMA).
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