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Post-Conference Intensive Date: Saturday, October 25,
2008
Time: 8:30-11:30am
Location: Venetian Resort & Casino – Murano 3201A
Developed with
Co-sponsored by
Register now for early registration discounts.
Registration is only $25 until October 17 and $35 beyond and on-site.
Register here.
Workshop Leaders
Christopher Shanahan, Research Analyst, Frost & Sullivan
Gregory J. Stephens, RD, Vice President, Strategic Consulting, Natural
Marketing Institute
Actionable Objectives
Review market trends for probiotics.
Explore strategies for product development and market success.Identify successful marketing approaches.
Workshop Summary
The global market for probiotics continues to grow. Consumer
awareness is expanding, and product innovation is at an all-time high.
And, there is a steady flow of research suggesting probiotics can have
many positive effects, from digestive health to immunity and more. The
time to capture a share of this market is now. Learn about consumer
attitudes towards probiotics, the latest market trends and much more in
this workshop.
Speaker Biographies
Christopher Shanahan, Research Analyst, Frost & Sullivan
Shanahan is a research analyst with Frost & Sullivan’s chemicals,
materials and foods practice division.
Gregory J. Stephens, RD, Vice President, Strategic Consulting,
Natural Marketing Institute
 Stephens brings 25 years of specialized expertise
in the nutrition and pharmaceutical industries to NMI. His background
includes sales, marketing, strategic planning, clinical research and
regulatory affairs for companies such as Nurture Inc. and Ross
Nutritional Products Division of Abbott Laboratories. He received a
bachelor’s of science degree in human nutrition from Georgia State
University and is a registered dietitian with the American Dietetic
Association. He is a frequent author of published articles, a
contributing editor for Nutraceuticals World magazine and has spoken at
industry events such as Natural Products Expo, SupplySide, American
Dietetic Association, and American Healthcare Association to name a few.
Agenda
8:30am – Welcome Comments
Jon Benninger – Director, Business Development, Virgo Publishing LLC
8:35am – Probiotics: Consumer Attitudes, Behaviors and Product
Usage
Gregory J. Stephens, RD – Vice President, Strategic Consulting, Natural
Marketing Institute 9:15am – Probiotics Markets (North America
and Europe) – 2008 and Beyond
Christopher Shanahan – Research Analyst, Frost & Sullivan 10:15am
– Session Break 10:25am – Market Research
Speaker TBD 11:25am – Closing Remarks
Jon Benninger – Director, Business Development, Virgo Publishing LLC |
