Sponsored by
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Thursday, October 23
10:30-11:20am
Location: Booth 10056
Consumers, Claims and Clarinol™ CLA - How All Three Relate in Weight Management Products
What message makes a consumer purchase a product aimed at weight
management? In order to develop successful functional food products, it
is essential that food companies understand consumers–how they decide
which products to purchase, and how a weight management ingredient can
be utilized in a weight management product. Dr. Marianne O’Shea will
present an introduction and analysis of the key insights into growing
weight management segment. She will then examine the role of product
positioning, potential health claims and marketing of a weight
management product, as well as discuss how Clarinol™ CLA is uniquely
positioned to deliver on these goals and provide food companies with
concepts that resonate with consumers. Miriam van Wanroij, applications
manager for Lipid Nutrition, will focus on food applications for weight
management utilizing Clarinol CLA as a premier ingredient for this
growing functional food segment. Product concepts will be taste-tested,
so come and experience Clarinol CLA.
Speakers: Dr. Marianne O’Shea, director North America; Miriam van
Wanroij, applications manager, Lipid Nutrition |
